Last updated: [ 9/04/25 ]
Transition Sports & The Stash Board Shop (“we,” “us,” “our”) respects your privacy. This Policy explains what personal information we collect, how we use it, and your choices. It applies to information collected on [site URL], including our contact forms, newsletter sign-up, and analytics.
1) Who we are & how to contact us
Controller: Transition Sports
Address: 240 Chapel Pl, Avon, CO 81620
Email: info@transition-sports.com
Phone: 970-845-7388
If you have questions about this Policy or your data, contact us using the details above.
2) What we collect
A) Information you provide
Contact forms: name, email, phone, message, and any other details you choose to provide.
Newsletter sign-up (Mailchimp): email address and (optionally) your name.
B) Information collected automatically (Google Analytics)
When you visit our site, we (and our service providers) automatically collect:
IP address (which may be truncated/anonymized depending on settings), device & browser type, operating system, approximate location, referring URLs, pages viewed, and actions/events on the site.
This is collected via cookies and similar technologies. See Cookies below.
We do not knowingly collect sensitive personal information.
3) How we use your information
A) To operate and improve our site (Google Analytics)
Understand how visitors use our site, diagnose issues, and improve content and performance.
GA may provide aggregated reports and metrics (e.g., page views, conversions).
B) To respond to you (Contact forms)
Answer questions, provide support, and follow up on your inquiries.
C) To send marketing emails (Mailchimp)
If you subscribe, we’ll send newsletters, updates, and promotions.
You can unsubscribe at any time via the link in our emails.
D) Legal bases (EEA/UK users)
Consent (e.g., cookies/analytics, marketing emails).
Legitimate interests (e.g., responding to inquiries, maintaining site security), balanced against your rights.
Contract (if processing is needed to provide requested services).
4) Sharing your information
We share data only with service providers who process it for us and under our instructions:
Website hosting & security: [Host/Platform].
Analytics: Google Analytics (Google LLC and affiliates).
Email marketing: Mailchimp (Intuit/Mailchimp group).
Spam/abuse prevention (if used): e.g., Akismet/reCAPTCHA.
We don’t sell your personal information.
5) Data retention
Contact forms: kept as long as needed to respond and maintain records, typically [e.g., 24 months] unless required longer for legal reasons.
Newsletter (Mailchimp): kept until you unsubscribe or request deletion.
Analytics data: retained according to our Google Analytics settings (e.g., [e.g., 14 months]).
We’ll delete or anonymize data when it’s no longer needed.
6) Cookies & similar technologies
We use cookies to:
Enable core site features.
Measure and improve performance (Google Analytics).
Remember preferences.
Your choices
Consent banner: Where required, we’ll ask for consent for non-essential cookies (like analytics).
Browser controls: You can block or delete cookies in your browser settings.
Analytics opt-out: You can opt out of Google Analytics in your browser or via industry opt-out tools.
If you block cookies, some features may not work as intended.
7) Mailchimp details
When you subscribe:
Your email (and any optional fields) are stored and processed by Mailchimp to send you emails and measure performance (e.g., open/click tracking via pixels).
You can unsubscribe at any time using the link in any email, or contact us to remove you from the list.
We may use segmentation to send more relevant content (e.g., interests or general engagement levels).
8) Google Analytics details
We use Google Analytics to understand site traffic and usage.
Where available, we enable privacy-protective settings (e.g., IP anonymization) and respect regional consent requirements.
Google may process data on servers outside your country. See Google’s privacy information for details on how they handle data.
9) International transfers
If we (or our processors) transfer your data outside your region, we use appropriate safeguards (e.g., Standard Contractual Clauses) as required by law.
10) Your rights
Depending on your location, you may have rights to:
Access, correct, or delete your personal information.
Object to or restrict certain processing.
Withdraw consent at any time (e.g., analytics cookies, marketing emails).
Data portability (receive your data in a portable format).
Lodge a complaint with a supervisory authority.
Requests: Email us at info@transition-sports.com. We may need to verify your identity.
California (CPRA/CCPA): You may have additional rights regarding access, deletion, and opting out of “selling” or “sharing” personal information for cross-context behavioral advertising. We do not sell personal information. If we “share” for advertising, you can opt out via our cookie banner or by contacting us. You can also designate an authorized agent to make requests on your behalf.
11) Children’s privacy
Our site is not intended for children under 13 (or the relevant minimum age in your country). We do not knowingly collect personal data from children.
12) Security
We use reasonable technical and organizational measures to protect your information; no system is 100% secure. Please use strong, unique passwords and keep them confidential.
13) Changes to this Policy
We may update this Policy from time to time. We’ll revise the “Last updated” date and, where required, provide additional notice.
14) How to reach us
Transition-Sports
Email: info@transition-sports.com
Address: 240 Chapel Pl, Avon, CO 81620